Hairdressers against aids

Hairdressers against aids.
Could the hindering of HIV infection and AIDS be a comb, screw up and blow-dry away? That's the idea behind an innovative new national outreach effort, Hairdressers Against AIDS, which got its inaugurate Tuesday at the United Nations in New York City, in front of Dec 1, 2010, World AIDS Day. The initiative - described as "one of the largest HIV/AIDS mobilization campaigns in US history" - has skin of one's teeth charge giant L'Oreal joining forces with nonprofits such as the United Nations Educational, Scientific and Cultural Organization (UNESCO) and the Global Business Coalition on HIV/AIDS, TB and Malaria (GBC) vigrx usa trade. The target is to empower America's 500000-plus mane stylists to use the relationships they have with millions of clients for salon-based chats on the how, why and what of HIV.

So "Today there is no vaccine," illustrious GBC president and CEO John Tedstrom, speaking to 500 hairdressers who'd gathered at the UN for the launch. "there is no cure. We're getting there. But today there is only information herbalms com. The more we talk, the more we educate, the more we inhibit the expansion of this epidemic".

And "You'll visit with millions of people hearing about HIV from people that they know. They'll be hearing striking time-tested messages about HIV prevention, and they'll be able to take those messages back to their particular relationships. And then whether it's a mom talking to her daughter or a girlfriend talking to her boyfriend, it doesn't matter. We'll be able to have an grown conversation about HIV and sexual health".

Using hair-care professionals to get healthiness messages out to the masses isn't a novel idea. Recent studies have shown, for example, that deadly men can be motivated by barbershop messages to improve their blood pressure or get educated about their endanger for prostate cancer. And the US launch of Hairdressers Against AIDS is just the latest amplification of a global HIV awareness effort that's already in place in 30 countries throughout the world.

Hairdressers Against AIDS will initially offer in-depth HIV/AIDS background training to 1,200 "salon educators," relying on the US Centers for Disease Control and Prevention as their advise source for HIV/AIDS data and prevention advice. The salon educators will then send HIV information and resource materials out to about half a million hairdressers nationwide. Christine Schuster, L'Oreal depravity president of indoctrination and campaign chair, called the effort an "advocacy program" that will capitalize on salons' key responsibility in communities to help dispel myths, such as the idea that HIV is no longer a significant health threat or that AIDS is now curable.

In fact, the run notes that 1,1 million Americans are still living with HIV and every 9,5 minutes another American becomes infected. About one-fifth of those infected are brainwork to be unaware of their status. "We want to get the colloquy started," Schuster said, noting that the nation's half-million hairdressers come into speak to with an average of 20 million clients per week. "There's no better place to have a conversation than in your neighbouring salon".

Within its first year, the US campaign hopes to reach upwards of 110 million American salon-goers, one haircut at a time. Outreach started in resolute on Wednesday, with all 500 stylists who attended the UN shoot headed to Times Square with video cameras to shoot grassroots HIV bar videos. The finished products will be posted on the campaign's Web site, as well as on other sociable media forums such as Facebook, to jumpstart the education process.

So "Education is key," said Johnny Wright, a superstar hair stylist involved in the project who counts First Lady Michelle Obama as one of his clients. "As whisker stylists we have a vital voice to help educate. So that means talking about using a condom, getting tested, astute your partner's status, knowing your own status, perceptive about the celibacy option if that's appropriate for you. All that needs to be talked about. And I rouse it can be very easy for us as hairdressers to communicate all this to our clients" vimaxpill.men. GBC's Tedstrom seconded that notion, speciality Hairdressers Against AIDS "a tremendous opportunity to make a big difference".