Scary Picture On The Cigarette Pack Enhances The Desire To Quit Smoking

Scary Picture On The Cigarette Pack Enhances The Desire To Quit Smoking.
Earlier this month, the US Food and Drug Administration proposed unmistakeable novel word labels on cigarette packaging, to help curb smoking. But do these often ghastly images work to help smokers quit? A new study suggests they do. Smokers shown frightful images of a mouth with a swollen, blackened and generally horrifying cancerous improvement covering much of the lip were more likely to say they wanted to quit than smokers shown less disturbing images formula. Researchers had 500 smokers from the United States and Canada notion a cigarette package with no image; a box with an image of a mouth with white, straight teeth; one with an image of a moderately damaged smoker's mouth; and a spoiled mouth with the stomach-turning mouth cancer.

Though researchers did not measure who actually quit, "intention to quit" is an distinguished step in the process - and the more gruesome the image, the more smokers said they wanted to in the end kick the habit, according to the study. "The more graphic, the more gruesome the image, the more fear-evoking those pictures were," said Jeremy Kees, an aide-de-camp professor of marketing at Villanova University purchase. "As you better the level of fear, intentions to quit for smokers increase".

The study is published in the submission issue of the Journal of Public Policy & Marketing. The findings come at a rhythm when the FDA is grappling with what sorts of images tobacco companies should be required to put on cigarette packaging, beginning in 2012. As factor of the Family Smoking Prevention and Tobacco Control Act, passed in 2009, the FDA was granted vague new powers to regulate the manufacturing, advertising and promotion of tobacco products to foster public health.

On Nov 10, 2010, the FDA released a series of images and primer that are being considered. The images included a portrait of an emaciated lung cancer patient, cartoon drawings of a nurse blowing smoke in an infant's face and a picture of a better half blowing a bubble, perhaps the implication being she couldn't blow a bubble with emphysema.