Television Advertising About Stop Smoking Are Most Effective If It Uses The Images And The Testimonials

Television Advertising About Stop Smoking Are Most Effective If It Uses The Images And The Testimonials.
Television ads that onward folk to forsake smoking are most effective when they use a "why to quit" strategy that includes either graphic images or insulting testimonials, a new study suggests. The three most common broad themes hand-me-down in smoking cessation campaigns are why to quit, how to quit and anti-tobacco industry, according to scientists at RTI International, a investigate institute. The study authors examined how smokers responded to and reacted to TV ads with extraordinary themes.

They also looked at the impact that certain characteristics - such as cigarette consumption, longing to quit, and past quit attempts - had on smokers' responses to the unique types of ads. "While there is considerable variation in the specific execution of these broad themes, ads using the 'why to quit' game with graphic images or personal testimonials that evoke specific zealous responses were perceived as more effective than the other ad categories," lead author Kevin Davis, a superior research health economist in RTI's Public Health Policy Research Program, said in an initiate news release.